Privacy Policy

This Privacy Policy describes how
www.thesunsetroadcompany.com (the “Site” or “we”) collects, uses, and discloses
your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have
additional questions, want more information about our privacy practices, or
would like to make a complaint, please contact us by e-mail at
thesunsetroadcompany@gmail.com

Collecting
Personal Information

When you visit the Site, we collect certain
information about your device, your interaction with the Site, and information
necessary to process your purchases. We may also collect additional information
if you contact us for customer support. In this Privacy Policy, we refer to any
information about an identifiable individual (including the information below)
as “Personal Information”. See the list below for more information about what
Personal Information we collect and why.

Device informationPurpose of collection: to load the Site accurately for you, and to
perform analytics on Site usage to optimize our Site.Source of collection: Collected automatically when you access our Site
using cookies, log files, web beacons, tags, or pixels [ADD OR
SUBTRACT ANY OTHER TRACKING TECHNOLOGIES USED]
.Disclosure for a business purpose: shared with our processor Shopify [ADD
ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION]
.Personal Information collected: version of web browser, IP address, time zone,
cookie information, what sites or products you view, search terms, and
how you interact with the Site [ADD OR SUBTRACT ANY OTHER
PERSONAL INFORMATION COLLECTED]
.Order informationPurpose of collection: to provide products or services to you to
fulfill our contract, to process your payment information, arrange for
shipping, and provide you with invoices and/or order confirmations,
communicate with you, screen our orders for potential risk or fraud, and
when in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.Source of collection: collected from you.Disclosure for a business purpose: shared with our processor Shopify [ADD
ANY OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE,
SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS]
.Personal Information collected: name, billing address, shipping address, payment
information (including credit card numbers [INSERT ANY OTHER
PAYMENT TYPES ACCEPTED]
), email address, and phone number.Customer support informationPurpose of collection:Source of collection:Disclosure for a business purpose:Personal Information collected:[INSERT ANY OTHER INFORMATION YOU COLLECT:
OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]
Purpose of collection: to provide customer support.Source of collection: collected from youDisclosure for a business purpose:[ADD ANY VENDORS USED TO PROVIDE CUSTOMER
SUPPORT]
Personal Information collected:[ADD ANY MODIFICATIONS TO THE INFORMATION LISTED
ABOVE OR ADDITIONAL INFORMATION AS NEED.]

[INSERT FOLLOWING SECTION IF AGE RESTRICTION
IS REQUIRED]

Minors

The Site is not intended for individuals under
the age of [INSERT AGE]. We do not intentionally collect Personal
Information from children. If you are the parent or guardian and believe your
child has provided us with Personal Information, please contact us at the
address above to request deletion.

Sharing
Personal Information

We share your Personal Information with
service providers to help us provide our services and fulfill our contracts
with you, as described above. For example:

We use Shopify to power our online store. You can read
more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.We may share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search warrant
or other lawful request for information we receive, or to otherwise
protect our rights.[INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]

[INCLUDE FOLLOWING SECTION IF USING
REMARKETING OR TARGETED ADVERTISING]

Behavioral
Advertising

As described above, we use your Personal
Information to provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For example:

[INSERT IF APPLICABLE] We use Google Analytics to help us understand how
our customers use the Site. You can read more about how Google uses your
Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.[INSERT IF YOU USE A THIRD PARTY MARKETING APP THAT
COLLECTS INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE]
 We share information about your use of the Site,
your purchases, and your interaction with our ads on other websites with
our advertising partners. We collect and share some of this information
directly with our advertising partners, and in some cases through the use
of cookies or other similar technologies (which you may consent to, depending
on your location).[INSERT IF USING SHOPIFY AUDIENCES] We use Shopify Audiences to help us show ads on
other websites with our advertising partners to buyers who made purchases
with other Shopify merchants and who may also be interested in what we have
to offer. We also share information about your use of the Site, your
purchases, and the email address associated with your purchases with
Shopify Audiences, through which other Shopify merchants may make offers
you may be interested in.[INSERT OTHER ADVERTISING SERVICES USED]

For more information about how targeted
advertising works, you can visit the Network Advertising Initiative’s (“NAI”)
educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES
BEING USED. COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=adsGOOGLE - https://www.google.com/settings/ads/anonymousBING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these
services by visiting the Digital Advertising Alliance’s opt-out portal
at: https://optout.aboutads.info/.

Using
Personal Information

We use your personal Information to provide
our services to you, which includes: offering products for sale, processing
payments, shipping and fulfillment of your order, and keeping you up to date on
new products, services, and offers.

[INCLUDE THE FOLLOWING SECTION IF YOUR STORE
IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE]

Lawful basis

Pursuant to the General Data Protection
Regulation (“GDPR”), if you are a resident of the European Economic Area
(“EEA”), we process your personal information under the following lawful bases:

[INCLUDE ALL THAT APPLY TO YOUR BUSINESS]

Your consent;The performance of the contract between you and the
Site;Compliance with our legal obligations;To protect your vital interests;To perform a task carried out in the public interest;For our legitimate interests, which do not override
your fundamental rights and freedoms.

Retention

When you place an order through the Site, we
will retain your Personal Information for our records unless and until you ask
us to erase this information. For more information on your right of erasure,
please see the ‘Your rights’ section below.

Automatic
decision-making

If you are a resident of the EEA, you have the
right to object to processing based solely on automated decision-making (which
includes profiling), when that decision-making has a legal effect on you or
otherwise significantly affects you.

We [DO/DO NOT] engage in
fully automated decision-making that has a legal or otherwise significant
effect using customer data.

Our processor Shopify uses limited automated
decision-making to prevent fraud that does not have a legal or otherwise
significant effect on you.

Services that include elements of automated
decision-making include:

Temporary blacklist of IP addresses associated with
repeated failed transactions. This blacklist persists for a small number
of hours.Temporary blacklist of credit cards associated with
blacklisted IP addresses. This blacklist persists for a small number of
days.

Selling
Personal Information

[INCLUDE THIS SECTION IF YOUR BUSINESS IS
SUBJECT TO THE CALIFORNIA CONSUMER PRIVACY ACT AND SELLS PERSONAL INFORMATION
AS DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]

Our Site sells Personal Information, as
defined by the California Consumer Privacy Act of 2018 (“CCPA”).

[Insert:

categories of information sold;IF USING SHOPIFY AUDIENCES: information about your use
of the Site, your purchases, and the email address associated with your
purchaseinstructions on how to opt-out of sale;whether your business sells information of minors
(under 16) and whether you obtain affirmative authorization;if you provide a financial incentive to sell
information, provide information about what that incentive is.]

Your
rights

[INCLUDE FOLLOWING SECTION IF YOUR STORE IS
LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE]

GDPR

If you are a resident of the EEA, you have the
right to access the Personal Information we hold about you, to port it to a new
service, and to ask that your Personal Information be corrected, updated, or
erased. If you would like to exercise these rights, please contact us through
the contact information above. [OR INSERT ALTERNATIVE INSTRUCTIONS FOR
SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS]

Your Personal Information will be initially
processed in Ireland and then will be transferred outside of Europe for storage
and further processing, including to Canada and the United States. For more
information on how data transfers comply with the GDPR, see Shopify’s GDPR
Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

[INCLUDE FOLLOWING SECTION IF YOUR BUSINESS IS
SUBJECT TO THE CALIFORNIA CONSUMER PRIVACY ACT]

CCPA

If you are a resident of California, you have
the right to access the Personal Information we hold about you (also known as
the ‘Right to Know’), to port it to a new service, and to ask that your
Personal Information be corrected, updated, or erased. If you would like to
exercise these rights, please contact us through the contact information
above. [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE,
CORRECTION, AND PORTABILITY REQUESTS]

If you would like to designate an authorized
agent to submit these requests on your behalf, please contact us at the address
above.

Cookies

A cookie is a small amount of information
that’s downloaded to your computer or device when you visit our Site. We use a
number of different cookies, including functional, performance, advertising,
and social media or content cookies. Cookies make your browsing experience
better by allowing the website to remember your actions and preferences (such
as login and region selection). This means you don’t have to re-enter this
information each time you return to the site or browse from one page to
another. Cookies also provide information on how people use the website, for
instance whether it’s their first time visiting or if they are a frequent
visitor.

We use the following cookies to optimize your
experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s
current list of cookies on the merchant storefront: 
https://www.shopify.com/legal/cookies ]

Cookies Necessary for
the Functioning of the Store

Name

Function

Duration

_ab

Used in connection with access to admin.

2y

_secure_session_id

Used in connection with navigation through a
storefront.

24h

_shopify_country

Used in connection with checkout.

session

_shopify_m

Used for managing customer privacy settings.

1y

_shopify_tm

Used for managing customer privacy settings.

30min

_shopify_tw

Used for managing customer privacy settings.

2w

_storefront_u

Used to facilitate updating customer account
information.

1min

_tracking_consent

Tracking preferences.

1y

c

Used in connection with checkout.

1y

cart

Used in connection with shopping cart.

2w

cart_currency

Used in connection with shopping cart.

2w

cart_sig

Used in connection with checkout.

2w

cart_ts

Used in connection with checkout.

2w

cart_ver

Used in connection with shopping cart.

2w

checkout

Used in connection with checkout.

4w

checkout_token

Used in connection with checkout.

1y

dynamic_checkout_shown_on_cart

Used in connection with checkout.

30min

hide_shopify_pay_for_checkout

Used in connection with checkout.

session

keep_alive

Used in connection with buyer localization.

2w

master_device_id

Used in connection with merchant login.

2y

previous_step

Used in connection with checkout.

1y

remember_me

Used in connection with checkout.

1y

secure_customer_sig

Used in connection with customer login.

20y

shopify_pay

Used in connection with checkout.

1y

shopify_pay_redirect

Used in connection with checkout.

30 minutes, 3w or 1y depending on value

storefront_digest

Used in connection with customer login.

2y

tracked_start_checkout

Used in connection with checkout.

1y

checkout_one_experiment

Used in connection with checkout.

session

Reporting and
Analytics

Name

Function

Duration

_landing_page

Track landing pages.

2w

_orig_referrer

Track landing pages.

2w

_s

Shopify analytics.

30min

_shopify_d

Shopify analytics.

session

_shopify_s

Shopify analytics.

30min

_shopify_sa_p

Shopify analytics relating to marketing
& referrals.

30min

_shopify_sa_t

Shopify analytics relating to marketing
& referrals.

30min

_shopify_y

Shopify analytics.

1y

_y

Shopify analytics.

1y

_shopify_evids

Shopify analytics.

session

_shopify_ga

Shopify and Google Analytics.

session

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES
THAT YOU USE]

The length of time that a cookie remains on
your computer or mobile device depends on whether it is a “persistent” or
“session” cookie. Session cookies last until you stop browsing and persistent
cookies last until they expire or are deleted. Most of the cookies we use are
persistent and will expire between 30 minutes and two years from the date they
are downloaded to your device.

You can control and manage cookies in various
ways. Please keep in mind that removing or blocking cookies can negatively
impact your user experience and parts of our website may no longer be fully
accessible.

Most browsers automatically accept cookies,
but you can choose whether or not to accept cookies through your browser
controls, often found in your browser’s “Tools” or “Preferences” menu. For more
information on how to modify your browser settings or how to block, manage or
filter cookies can be found in your browser’s help file or through such sites
as: www.allaboutcookies.org.

Additionally, please note that blocking
cookies may not completely prevent how we share information with third parties
such as our advertising partners. To exercise your rights or opt-out of certain
uses of your information by these parties, please follow the instructions in
the “Behavioral Advertising” section above.

Do Not Track

Please note that because there is no
consistent industry understanding of how to respond to “Do Not Track” signals,
we do not alter our data collection and usage practices when we detect such a
signal from your browser.

Changes

We may update this Privacy Policy from time to
time in order to reflect, for example, changes to our practices or for other
operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a
complaint, please contact us by e-mail or by mail using the details provided
under “Contact” above.

If you are not satisfied with our response to
your complaint, you have the right to lodge your complaint with the relevant
data protection authority. You can contact your local data protection
authority, or our supervisory authority here: [Add contact information
or website for the data protection authority in your jurisdiction. For
example: 
https://ico.org.uk/make-a-complaint/]

Last updated: [September 07, 2022]